Mouawad Expands E-commerce Presence with FeatureMind


Mouawad strategically enhances its customer experience for e-commerce with FeatureMind’s omnichannel expertise

DUBAI, United Arab Emirates – FeatureMind, a leading provider of digital retail solutions based in the United Arab Emirates and Türkiye, today announces the e-commerce expansion for their customer, Mouawad, an international luxury jewellery and watchmaking brand. With FeatureMind’s omnichannel expertise, Mouawad has launched into the digital sphere in the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, as well as furthered its international presence, including Hong Kong.

Personalized Luxury Shopping Experience

Unlike generic ecommerce platforms, Mouawad’s website is a shopping experience with a mix of personalized home delivery or collecting orders at the boutique. The regional launch of Mouawad’s website used a holistic approach, with FeatureMind curating a mix of digital solutions to create a platform using the SalesForce Commerce Cloud, SalesForce CRM, and a tailored Order Management Solution (OMS) created to coordinate Enterprise Resource Planning (ERP) system including catalogue management, pricing database, inventory tracking, and order handling for brick-and-mortar stores.

Revolutionizing Luxury Retail

This collaboration aims to revolutionize the luxury retail experience and deliver customized OMS solutions, omnichannel integration, inventory management, and customer analytics to ensure a personalized customer journey. The entire journey is available in English and Arabic, and accessible to clients around the globe, with a current focus on those based in GCC. The CRM, equipped with safeguarded and connected data, adds an enhanced touch of personalization.

Quotes from Executives

“We are thrilled to be working with Mouawad, an esteemed leader in the luxury jewellery sector, and to bring their e-commerce vision to life,” said Gökhan Girgin, Chief Technology Officer at FeatureMind.

“We are thrilled to announce our strategic project with FeatureMind as we embark on a new journey to elevate our e-commerce experience,” said Maroun Abou Hamad, Group General Manager at Mouawad.

Seamless Integration and User Experience

The platform’s user interface is designed to ensure customers can glide effortlessly from category to category, guided by intuitive menus and crystal-clear imagery prompted by tailored recommendations and personalization.

“An integrated, comprehensive, and interactive digital e-commerce offering was an important next step in Mouawad’s customer journey. Our new digital platform is already generating leads and enhancing customer interactions,” said Rishi Patel, Group Information Technology Manager at Mouawad.

Future Expansion

To expand their international presence, currently in the form of their boutiques in London and Hong Kong, Mouawad will soon launch its website in international markets with FeatureMind across the United Kingdom and the United States of America.

About FeatureMind

FeatureMind’s commitment to innovation and personalized service has earned them a reputation as a trusted partner for organizations seeking data-driven solutions. Their team of skilled professionals brings extensive industry experience, ensuring clients receive tailored strategies to address their unique challenges and objectives.

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