At Salesforce World Tour feature/mind will be focussed on helping you free the data that you have in order to execute your strategy. A great example of this in microcosm is freeing your Product Information.
More often than not product data is split between different systems, ERP, Supplier portals, Spreadsheets, eCom platform, Marketing etc all serving various channels and taking FOREVER to update and manage. A PIM like Akeneo: The Product Experience Company can solve this and give you and your merchandising team the ability to focus on the customer and product experience.
We work closely with Akeneo to deliver an amazing product experience for many complex multi-brand retailers in the Middle East and we will be showcasing how freeing your product data can help you to reduce costs and drive the best customer experience across all channels.
Through our work with Akeneo we have also developed an App to manage integration with Salesforce, this is available on the Akeneo App Store here: https://lnkd.in/d498nnzV